Underwrite a Program

Why Become a Business Sponsor?

Trust. Through more than six decades of non-commercial broadcasting from the University of Virginia, WTJU has earned the trust of our listeners.

WTJU has deep local ties and tremendous loyalty among our listening audience. They believe in our mission and trust that we will carry it out well.

Sponsoring programming on WTJU 91.1 FM is a proven way to distinguish your business or organization. Supporting WTJU enhances your image as a participant in, and supporter of, the Charlottesville-area community.

The station reaches more than 40,000 people each month. WTJU listeners are diverse in many respects, but are notably distinguished by their educational excellence and passion for this community.

Contact Dan Hennicke for more information: djh4r@virginia.edu, 434-466-5053.

_____________________________________________________________

 

WTJU reserves the right to decline any proposed funder or sponsorship spot that does not align with WTJU’s public service mission. The following general restrictions apply to certain classes of funders, products, and services:

Distilled Spirits, Firearms, Nicotine, and Controlled Substances. WTJU does not accept sponsorship spots that reference distilled spirits, firearms, any tobacco or other nicotine-delivery products, and any drugs classified under Schedule I of the Controlled Substances Act.

Politics. WTJU cannot accept sponsorship spots that support or oppose any candidate for political office.

Public Importance or Interest. WTJU cannot accept sponsorship spots that express views about or promote events centered around controversial issues or matters of public importance or interest.

Sectarian Themes. WTJU does not accept sponsorship spots that proselytize to the audience or that have the function or purpose of advancing a particular religious belief or doctrine.

Violence or Sexual Themes. WTJU may reject a sponsorship spot or require edits if it contains violent, sexual, or offensive content that is determined to be incompatible with WTJU’s public service mission.

WTJU reserves the right to reject sponsorship spots related to products or services that have been the subject of significant litigation or government enforcement actions.

How Does Business Sponsorship Work?

Non-commercial underwriting is similar to – but a little different from – traditional advertising.

Underwriting WTJU is a way to broadly share information about your business. It’s also a way for your business or organization to gain community-wide recognition for your support of WTJU’s community mission.

As a business sponsor, you may elect to underwrite one or more regular programs — or to underwrite the station as a whole. Underwriting packages are very affordable, ranging from short-term sponsorship to robust year-round support.

WTJU is owned by and located at the University of Virginia. The University is a non-profit organization, so your support of WTJU is tax-deductible.

sponsor

Become a Sponsor

Underwriting WTJU is a way to broadly share information about your business. It’s also a way for your business or organization to gain community-wide recognition for your support of WTJU’s community mission.

Underwrite a Program

Donations

Your gift nourishes our community and helps bring people together through music.

Donate
Underwrite a Program